In 2024, South Africans are traveling less internationally but are increasingly purchasing from global online platforms.
Data from Discovery Bank reveals shifting consumer trends, with travel spending stabilizing post-pandemic while e-commerce transactions surge.
Key Travel Trends for South Africans
-
Top international destinations: UK, Mauritius, Australia, US, and UAE.
-
Travel costs rise: Despite fewer trips, spending per trip has increased.
-
Discovery Bank savings: Clients saved over R700 million on flights, car hire, and accommodation via Vitality Travel.
Spending Habits: Affluent vs. Mass Market
-
High-net-worth individuals spend 3% more on travel and 1% more on dining than the national average.
-
Everyday affluent consumers prioritize dining and takeout, spending slightly less on travel.
-
Mass market segments focus more on essentials (groceries, fuel), with 4-5% less spent on travel and retail.
Regional Differences in Spending
-
Coastal cities (Cape Town, Durban): More diverse social spending.
-
Inland cities (Bloemfontein, Gqeberha): Higher spending on food and fuel, less on travel and dining.
Domestic Travel: Steady Demand, Rising Costs
-
Top local destinations: Cape Town, Johannesburg, Durban.
-
Flight price hikes: 4-13% increase on major routes (except Cape Town-George, down 13%).
-
Cheapest flight days: Midweek (Tues-Wed) typically offer better deals.
International Visitors Boost SA Tourism
-
Top tourist sources: USA, Germany, UK, Canada, UAE.
-
Cape Town remains #1 for foreign visitors, who stay 17 days on average.
-
Peak seasons: Most arrive in warmer months, except UAE travelers who visit in winter.
Why South Africans Are Shopping More Online
While international travel slows, cross-border e-commerce grows, with online spending surpassing in-store purchases abroad. This shift reflects changing consumer priorities—convenience and value over physical travel.
Key Takeaways
- Travel is costlier but recovering post-pandemic.
- Affluent South Africans still prioritize travel & dining.
- Domestic tourism remains strong, especially in Cape Town.
- Online shopping from global platforms is rising.
For smart travel savings, Discovery Bank’s Vitality Travel offers discounts on flights, hotels, and car rentals—helping South Africans explore more for less.
Source: TechFinancials News / Digpu NewsTex