In Southeast Asia’s hypercompetitive startup ecosystem, a new critical success factor has emerged that transcends product-market fit and funding rounds: strategic PR. After extensive conversations with founders, investors, and communications leads across Singapore, Indonesia, Vietnam, and Thailand, it’s evident that PR has evolved from a nice-to-have into a fundamental growth lever that directly impacts valuation, […] The post How strategic PR has become the hidden growth engine for Southeast Asian startups appeared first on e27.
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