Author: Desk

The temporary 90-day pause in US reciprocal tariffs provides a narrow window. For Pakistan, whose exports to the US are heavily textile-based and valued at $5.4 billion, this pause reverts punitive duties to a flat 10%, down from 29%. However, this isn’t a pardon — it’s a chance to strategize.

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In the fiercely competitive world of athletic apparel and equipment, certain sports brands have transcended mere commercial success to become global cultural icons. These industry titans have masterfully combined innovation, marketing prowess, and strategic partnerships to create empires that extend far beyond the playing field. The journey from humble beginnings to global sports dominance reveals fascinating stories of entrepreneurial…

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